Project Overview

The logo mark and typography choices were retained from the original design team, but new brand style guidelines were developed for usage. The addition of the custom illustrations allowed the Lady of the House brand to expand their visuals to create "consistency without redundancy" for their dining experience, as well as their out-of-house experience. The new brand imagery and rules were implemented on deliverables including but not limited to:

• brand style guidelines

• menu designs

• stationary design including postcard, letterhead and business cards

• swag design including t-shirts, cigar/tampon cases, and tote bags

Project Goals

• To develop the brand into a visual identity system that reflects client’s vision

• To expand the visuals to create "consistency without redundancy" for the dining experience, as well as their out-of-house experience