Project Overview

The visual identity system for Cranbrook Center’s House Party series, themed "A Winter’s Tale," draws from a historic tapestry in Cranbrook’s archives and Scandinavian folk art. The design features woodland creatures embedded with Cranbrook symbols, referencing campus winter traditions and partner institutions. We created a flexible "kit of parts"—including illustrations, watercolor textures, and geometric icons—along with invitations, program booklets, and concepts for additional event materials like drink tickets, social media graphics, and banners.