Project Overview

“DLECTRICITY, inspired by Nuit Blanche arts festivals from around the world, has presented three major light-based art + technology festivals in 2012, 2014 and 2017. Produced by Midtown Detroit, Inc. (MDI), the spectacular outdoor visual light + art celebration takes place along the Woodward Corridor as well as DTE Beacon Park. Attendees are immersed in a landscape of light through groundbreaking installations of video art, 3D video mapping, lasers, interactive design and engineering, and captivating performance.”

- dlectricity.com

Project Goals

• To develop a distinct visual identity system for Dlectricity’s 2020 and 2017 events

Project Challenges

• To ensure that the visual design assets are visible at night

• To evolve the visual identity system from the previous events into distinctive, refreshed looks

• To create a concept that would appeal to both prospective artists, exhibiting artists, and the general public